In this online conversation, Jacki Davis talks to Neil Narriman, the President of FESI, the European Federation of the European Sporting Goods Industry, which supported the work on a recent ECIPE study entitled “The Benefits of Intellectual Property Rights in EU Free Trade Agreements”.
As the Sporting Goods industry is a key sector targeted by counterfeiters, they discuss how big a problem it is for the companies, both in terms of protecting your brand and the economic damage it causes. Is there also an environmental angle to the challenge of counterfeit products, and how does IP help to address the counterfeiting challenges?